Foundation · 2 min
What you need to know
Related products or recommended products?
“Related” can mean another option or another similar product. “Recommended” may mean that you picked it or your store selected it automatically. The buyer mainly cares whether the connection makes sense.
You can handpick a gift box for a product page. If software selects items automatically, check that it does not recommend an unrelated or sold-out product.
What is cross-selling?
Cross-selling means offering an extra item that goes with the one the buyer is considering. For example, suggest a care kit or accessory to someone looking at a product. The kit should actually be useful for that product, with its own price and details.
What is upselling?
Upselling means offering another version, such as a larger size, that might suit the buyer better. You can show a larger size alongside the small one, explaining the size difference. Do not claim the larger version is better for everyone.
When should you show each kind?
An alternative can help while the buyer is still deciding. A complementary item may be more useful after they have chosen the main product or added it to the cart.
Test whether suggestions interrupt the product choice. The product’s name, price, size and Add to Cart control should remain clear.
How many recommendations should appear?
Start with a few different suggestions and watch whether buyers use them. Filling the page with near-identical products can bury the product they came to see.
Manual suggestions give you more control; automated ones can change with the catalog. Either way, review relevance, availability, and labels.
Foundation · 2 min
Frequently asked questions
Is an alternative the same as a cross-sell?
No. Another lavender candle is an alternative to the current one. A care kit that works with the chosen candle is a cross-sell.
Should recommendations always be personalized?
No. A well-chosen item based on product use can help without using personal data. Explain any personalization clearly when it affects the experience.