Foundation · 3 min
What you need to know
How should you show a new product?
Give it a clear product page first. Then you can place the new product in a “New arrivals” group and send visitors there from the homepage or a relevant email. Check that buyers can see what is new about it, not just a “New” badge.
Remove or update the label when the product is no longer new by the store’s own definition. A permanent “New” label stops being useful.
What makes a best seller?
Choose what you mean by “Best seller” before putting that label on a product. You might choose units sold in a defined period, not page views or your own preference. Sales revenue, units sold, and popularity can produce different rankings. If you use “Most viewed,” say that instead of “Best sellers.”
Check whether the data includes unavailable items. Showing a sold-out best seller may still be useful if there is a genuine alternative or restock option, but do not imply it can be ordered now.
How should seasonal products appear?
Give seasonal products a clear path while they are relevant. For example, make a seasonal collection and link to it from a homepage section. When the season ends, update the promotion and check links from past posts or emails.
Do not fill a year-round main menu with short-lived labels. Keep permanent categories stable and use a changing collection or feature area for the season.
Why does one product sell while a similar one does not?
Compare more than the product names. Check photos, title, price, stock, delivery promise, reviews, placement and how visitors reach each product. The slower item may be hard to find or missing size information rather than unwanted.
If buyers cannot tell the sizes apart, add the size to the product cards and watch whether they open the right product more often. Do not call a product a failure based on a few visits.
How do you measure whether a feature helps?
Check how many shoppers saw the featured product, opened its page, added it to the cart, and bought it. Also check whether another product loses attention and whether customers return or refund the featured item. Compare results during relevant periods rather than assuming a holiday week is like a quiet week.
If data is limited, ask buyers what they expected to find. Use those answers to improve names, images, and placement.
Foundation · 2 min
Frequently asked questions
Should I feature products with the highest margin?
Margin can matter to your business, but the product still needs to fit the shopper’s purpose and be available. An irrelevant item placed everywhere can make the store harder to use.
Can I manually choose best sellers?
You can manually choose featured products. Call them “Featured” or “Our picks” unless a best-seller claim is supported by sales data.