Foundation · 2 min
What you need to know
Where should product links appear?
Put each product under its category and also show it in “Gift Sets” if it belongs there. Check that someone can find a product by clicking through your store rather than needing the exact URL.
Use link text that says what the destination is. The product’s name helps more than a page full of identical “Click here” links.
What is an orphan page?
An orphan page is a page with no useful internal links leading to it. You may publish a new product page but forget to add it to its category. The page exists, yet a shopper navigating the store cannot reach it.
Check every product in your product list against its category page. If a new product is missing there, add a path buyers can click. A site crawl or an export can help find product URLs that have no incoming links.
Do breadcrumbs help?
Breadcrumbs are the small links showing where a buyer is, such as Home → Category → Product name. They give buyers a way back and can reinforce the store’s page structure. They should point to real, useful pages rather than decorative text.
Should related products and blog posts link to products?
Yes, when the connection helps the reader. You can link a product to another option as an alternative or a care kit as a complement. A guide to choosing a gift can link to the gift category and a few fitting items.
Do not insert product links into unrelated paragraphs just to increase the link count. Update links when a product is removed, or a URL changes.
Foundation · 2 min
Frequently asked questions
Does a sitemap replace internal links?
No. A sitemap helps search engines learn about URLs, while internal links give shoppers and crawlers paths through the store.
How many links should be on a product page?
Use the links a buyer needs. There is no universal count; relevance and clarity matter more than filling the page with recommendations.