Foundation · 2 min
What you need to know
When does grouping products help?
Put products together when a buyer would use or give them together. Someone buying a gift may appreciate two related items that arrive ready to give. Do not add unrelated items just to raise the order value.
A grouped offer can save a shopper from hunting for compatible pieces. It still needs a clear price and a description of each item.
How should the product page work?
Show the main photo, all included items, any available choices, and the price of the complete set. List whether an item in the set can be changed to another option and whether that changes the price. Explain if items will arrive together or separately.
If you sell a gift set as a named item, give it a page showing everything in the box. A simple suggestion to add a related item alongside a product may work without one.
How does stock work?
The bundle can be sold only when its required parts are available. If you have the main item but not the other item in the set, you cannot promise the bundle. Test whether an ordinary sale of the last such item updates bundle availability too.
If your store does not subtract that item when you sell the bundle, you must update that count yourself. Never assume a bundle’s displayed stock is correct just because the individual product pages look right.
What is “frequently bought together”?
It is a group of items presented as commonly purchased together. Use that label only when actual order data supports it. You can instead label a handpicked combination “Pairs well with” and let buyers see each item before adding the set.
Make the total and any discount clear. If a buyer removes one item, show how the price changes before checkout.
Foundation · 2 min
Frequently asked questions
Is a bundle always discounted?
No. It can simply make a useful group easy to buy. If you advertise a saving, verify the comparison and its conditions.
Do all bundle items need separate product pages?
Not always. Buyers still need accurate descriptions of the contents, and you need a way to keep availability correct.