Foundation · 3 min
What you need to know
How long should a product title be?
Use enough words to distinguish the item without stuffing in every possible search phrase. You may add the size if two versions appear as separate products. Read the name on a phone and check that it still makes sense if the end gets cut off on a product card.
There is no fixed title length. Check that the name is still clear on a small product card, even if the end of a longer title gets cut off.
What should the description say?
Start with what the buyer receives and what they should expect. Describe the product’s key characteristics in everyday words, say what it is made of, and explain how to care for it. Avoid “premium quality” if you cannot show what makes it different.
Put facts shoppers compare in a short list. For one product, that might be size, material type, and care instructions. For a phone case, a buyer would instead need its compatible phone models.
Should the description be for SEO or customers?
Write the details a shopper would ask for, using everyday product names. If you repeat the same search phrase, such as “best” plus the product name, in every sentence, the page becomes harder to read without adding product knowledge. A clear name and accurate facts are more useful than repeated slogans.
If you list a large size on the page, check that the title and any product data sent to search services also say “Large.” A machine-readable fact should not claim a size or price that the buyer cannot find on the page.
What are attributes, options, and variants?
An attribute is a fact about a product, such as material or scent. An option is a choice the buyer can make, such as small or large. A variant is a particular version created by that choice, such as the large version of a product, which may have its own price, image, or stock count.
Record which facts describe every product, and which choices change the exact item sent to the buyer. The terms on a specific platform may differ, so check its product setup guide.
Why might a description fail to help sales?
Ask someone who has never seen the product whether they know its size and whether it suits a gift. If they cannot answer, add the missing facts. More adjectives will not solve a missing measurement or an unclear description of the product.
Foundation · 2 min
Frequently asked questions
Should I copy a supplier’s description?
Write accurate details in your own store’s voice and add information your customers need. Check any supplier facts before using them.
Do all attributes need to become buying options?
No. A material may simply describe a product, while “small” and “large” are choices a buyer must select.