Foundation · 3 min
What you need to know
How should a normal price appear?
Make the current price easy to spot near the product name and buying choice. If a price varies by size, a product card can say “From” only when it genuinely refers to an available lower-priced version. The product page should show the exact price after a size is selected.
If visitors come from different countries, label the currency so your price is not mistaken for a different one. Show delivery costs or a clear route to them before payment.
What about sale and original prices?
Make the sale price unmistakable. Show an original or comparison price only if it is accurate under the rules that apply where you sell. Check the promotion’s dates and remove the old label when the offer ends.
Do not use a crossed-out price just to make a normal price look like a bargain. The buyer should be able to tell what they pay now and why.
Should prices include tax?
That depends on where and how the store sells. Check the applicable rules and your checkout settings before deciding how to display tax. Test an order from the relevant selling locations to make sure the product page and checkout do not contradict each other.
Avoid a blanket “tax included” or “tax added” statement until you know which treatment applies to your business and customers.
Percentage or money-off discounts?
Show buyers what they will pay and how the offer changes it. You might show the actual amount saved next to a product rather than expecting buyers to calculate it. Whatever format you use, the final price and conditions should be clear.
Test the whole cart. A discount that applies only above a certain order value should not look as though it applies to a single product.
Why might a promotion fail to increase sales?
A sale can get attention without improving your business. Some buyers would have bought at the usual price; others may leave when they discover conditions at checkout. Check orders, returns and what you actually keep from each sale, not just how many people clicked the sale banner.
There is no universal promotion schedule. Use an offer when it serves a real business goal and can be explained simply.
Foundation · 2 min
Frequently asked questions
Should I show the discount and the final price?
Yes. Show what the buyer pays and make the reason for any reduced price understandable.
Is a sale badge enough to explain an offer?
No. Give shoppers the price and any conditions they need, such as which products qualify and when the offer ends.