Foundation · 2 min
What you need to know
What should the store show?
A working contact method, a clear return and refund policy, and an accurate statement about how payment is handled are the minimum. Each should be easy to find from any page.
Should trust badges be used?
Only display a badge for a service that is actually in use. A security logo for a service the store does not use misleads shoppers and may violate the provider’s terms.
Where should policies go?
Link to the full policy from the footer and from pages where the decision is made, such as the cart and product page. A shopper should not have to search for return conditions.
What to check in your store
Open the store as a new visitor and try to find the contact method, return policy and payment security statement. Record how many clicks each takes and whether the information is accurate.
Foundation · 2 min
Frequently asked questions
Can an About page help?
Yes, when it names real people, a location or a verifiable story. A generic About page with no specific details adds little; one that answers “who am I buying from?” builds confidence.
Where do I publish store policies?
Use the ZenBasket pages and footer settings to add and link policy pages, then confirm the links appear correctly on the published store.