Foundation · 2 min
What you need to know
Reviews versus testimonials?
A review is submitted by a verified buyer through a system that confirms the purchase. A testimonial is a quote selected by the store. Both can help, but only a verified review carries the weight of independent evidence.
Where should they appear?
Place reviews on product pages near the buying decision. A summary rating near the product name and full reviews below the description let shoppers check quickly or read in detail.
What about negative reviews and photos?
A mix of ratings is more credible than a perfect score. A negative review handled with a clear, helpful response demonstrates customer service. Remove only reviews that violate platform policy, not ones that criticise the product.
What to check in your store
Confirm that reviews on a published product page come from verified buyers. Check that a customer can submit a review without creating an account if your platform supports it.
Foundation · 2 min
Frequently asked questions
How many reviews do I need?
A small number of specific, genuine reviews is more useful than none. Prioritise collecting reviews on your best-selling products first and make the submission process as simple as possible.
Where are reviews configured?
Use the verified ZenBasket reviews settings and test the submission and display flow on a published product page before sending review requests to customers.