Foundation · 2 min
What you need to know
How is AEO different from SEO?
SEO helps people discover your pages through search. AEO focuses on giving direct, reliable answers that can also be understood in AI-assisted search. The work overlaps: Google says its existing SEO practices remain relevant to its AI features.
Why might a store be missing from AI answers?
An assistant may not have access to the page, may use another source, or may choose a different product for the question. First check whether your important pages are public, indexable where relevant, and accurate. Then search for your brand and products across a small set of real shopper questions; treat each answer as a sample, not a ranking report.
Can you force a mention?
No. You can publish a precise page that states exactly what a product contains and who it suits, but you cannot require any assistant to cite it.
What can you improve this week?
Open one product page and check whether it answers three basic questions: What is it, who is it for, and can it be ordered now? Add the size and current stock beside the price instead of hiding them in a separate image.
Then ask two real shopping questions in the services your customers use and record what appears. This check shows what the services currently return; it does not promise that your edits will earn a mention.
What should you avoid?
Do not create a hidden “AI version” of the store with facts customers cannot see. Also avoid repeating a question unnaturally across titles and descriptions. The public page should remain useful even when no assistant quotes it.
Treat an AI answer as another discovery route, not as proof that the store is correct. Product accuracy, ordinary search access, and a working purchase path still need their own checks.
Foundation · 2 min
Frequently asked questions
Is AEO a replacement for SEO?
No. Public, useful and discoverable pages support both. AEO adds a focus on direct answers and clear facts that other systems can understand.
What should I check before changing ZenBasket settings?
Identify the page and fact that need correction first. Then use the verified ZenBasket Build Guide for the relevant product or content setting.