Foundation · 2 min
What you need to know
Why is a product missing or irrelevant?
Search the exact product name and a common alternate phrase. Check whether the item is published, in the right category, and marked with the right attributes, such as size. If the source data is correct, check indexing and search weighting.
Why are filter counts wrong?
A variant may be counted as a separate item, a stock flag may be stale, or counts may not recalculate after another choice. Record the selected filters, expected matches, and actual matches so your team can fix the specific rule.
Why do shoppers abandon results?
A shopper might see irrelevant items, too few choices, unclear prices or results that load poorly on a phone. Watch a few real searches and check whether shoppers click products and can recover from a zero-result page before blaming one metric.
A simple check to try
Reproduce one missing-product query and one wrong filter count. Record the exact input, device, expected item, actual result, and confirmed cause.
Foundation · 2 min
Frequently asked questions
What is a practical audit checklist?
Test exact names, common synonyms, misspellings, zero results, filters, sorting, mobile controls, and recommendations. Record the expected result, actual result, and owner of each fix.
Which report should I check first?
Begin with the report tied to the reproduced problem, then verify the affected products and live customer path.