Foundation · 2 min
What you need to know
Where should the message appear?
Place the value proposition on the homepage, category pages and product pages. A shopper arriving from search or an ad may land anywhere; the message should be visible from each entry point.
How can value be shown without a sale?
Specifics build trust more reliably than a strikethrough price. Materials, process, guarantee terms and customer evidence each communicate value without training shoppers to wait for a discount.
What to check in your store
Read the homepage aloud and ask whether the statement would apply equally to a competitor. If it would, it is not specific enough to give a shopper a reason to stay.
Foundation · 2 min
Frequently asked questions
What if customers still do not understand it?
Add a short sentence explaining the benefit next to the claim, or use a customer quote that names the specific outcome. Test whether a new visitor can state your main difference after one page view.
Where should I add the value proposition?
Use the homepage and product page content areas in your ZenBasket theme settings, then check that it appears on the published store on both desktop and mobile.