Foundation · 2 min
What you need to know
Which facts should you put on a product page?
Name the product’s key characteristics, material, size, usage or care instructions, and what comes in the package. If you sell two sizes, label each one and show the correct price and availability for the chosen size.
What are SKU, GTIN, and MPN?
An SKU is your own stock code. A GTIN is a standardized product identifier, and an MPN is a manufacturer part number. Use genuine identifiers only when they exist; never invent one for a handmade or custom product.
What if sources disagree?
If the page says “in stock” while a shopping feed says, “out of stock,” customers may see the wrong answer and some channels may reject the listing. Update the source record and check the page, feed and markup again.
How can you check one product record?
Compare the product page, cart, and any exported catalog record for the same product. The name, selected size, price, currency, and stock status should describe the same item in every place. Correct the original product record, when possible, instead of patching each channel separately.
What makes a product fact trustworthy?
A fact should describe the exact product and version being offered. “Large” is incomplete if two large versions use different measurements, and “in stock” is incomplete if only the small version is available.
Give each important fact an owner and source inside your catalog. When a product changes, update the main record and check every channel that receives it.
Foundation · 2 min
Frequently asked questions
Do all products need a GTIN?
No. Identifier requirements depend on the product and destination service. Use a real identifier when one exists; do not invent one.
Can an image replace written product facts?
No. Show important facts as visible text, so buyers and systems can read them without interpreting text inside a photo.