Foundation · 2 min
What you need to know
What is Product markup?
Product markup is structured data for a product page. You can use it to label the product’s name, price, and availability in the page code. Google documents supported Product and Offer information, including price and availability for eligible search features. The ordinary page still needs a useful title, description, and visible product facts.
Do not mark up a category page as though the whole category were one product. Follow the requirements for the specific kind of page and search feature.
What can search results show?
Google may show a product’s price or stock status alongside a result when the page qualifies, and Google chooses to display it. The appearance is not promised simply because the markup tests without errors.
Check how the live page appears rather than writing a guarantee into your marketing plan.
How should price and stock work?
Use the current price and availability of the item or variant actually being offered. If you change the large size’s price, check the visible selection, structured data and any submitted product feed together. A mismatch can confuse shoppers and cause problems in shopping listings.
When different versions have distinct URLs, describe their relationship using the current product-variant guidance.
Can reviews be marked up?
Use only genuine ratings that are visible and applicable to the product. You cannot make up a review score for a new product. Google has rules for which review data can qualify for a display; consult those rules before implementation.
How do you test it?
Test the live product address, not just a draft page. Compare what Google’s test reads with the price, size and stock a customer can see. Fix errors, then compare the marked-up name, price, currency, stock and review facts with what a visitor can see. Retest after changing variants, sale prices, or templates.
Foundation · 2 min
Frequently asked questions
Does structured data make a page rank first?
No. It helps search engines understand supported facts and can make a page eligible for certain appearances; it does not guarantee ranking or display.
Is it enough to add markup without visible product details?
No. Write the useful product page first, then make the machine-readable details agree with it.