Foundation · 2 min
What you need to know
How is it different from recommendations?
Recommendations are product suggestions. Personalization can also change the order of categories, messages, or offers. A “You may also like” row might be personalized, while a fixed “Accessories that fit this product” row is simply a recommendation.
What data might be used?
A store might consider the current product, chosen category, recent browsing or past orders where appropriate. Check applicable consent and privacy requirements before collecting or using personal data; do not infer sensitive traits from weak signals.
When can it make discovery worse?
If a customer viewed one product for a friend, a homepage full of similar products may hide what they actually want next. Keep search, navigation and the full catalog accessible, and provide a neutral fallback when the data is thin.
A simple check to try
Compare the same page as a new and returning visitor. Record what changes, what data caused it and whether the default experience remains useful.
Foundation · 2 min
Frequently asked questions
Should a new store personalize immediately?
No. Start with accurate categories, search, and product relationships. Add personalization when there is evidence it helps shoppers.
Where are personalization controls?
Check current platform capabilities and consent requirements before using customer data to change the shopping experience.