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Ecommerce Internal Link Migration

Use controlled steps to complete ecommerce internal link migration, validate the result and resolve exceptions before launch.

About this path

Level
Intermediate
Reading time
About 4 minutes
Sections
3
Account needed
No

Written for store owners, builders, and designers refining high-performance ecommerce stores.

Foundation · 2 min

What you need to know

Update navigation, templates, body content and breadcrumbs to point directly to final live URLs. Then crawl the release candidate for broken, redirected, and orphaned paths.

No. Owned internal links should normally point to final URLs, so customers and crawlers do not depend on redirect hops.

Crawl all internal links in the rendered site and flag 4xx, 5xx and unreachable destinations. Also test links created by scripts, menus, filters and content components.

Test every primary, secondary, footer, and mobile navigation item from representative page types. Confirm destination, active state, permissions, localization and accessibility behavior.

Compare visible breadcrumbs, internal links, and structured data with the approved hierarchy. Verify each level resolves directly, and that product and category paths remain consistent.

A quick store check

Crawl menus, breadcrumbs and content links from several page types; fix broken, redirected and orphaned paths.

Foundation · 2 min

Frequently asked questions

They may work, but they add unnecessary hops and hide outdated templates or content. Update owned links directly.

How are orphan pages found?

Compare the approved URL inventory with crawlable internal links and sitemap entries.

Ready for the next stage?

Continue through the Academy sequence to apply advanced optimization and scaling techniques.

Start Advanced techniques