Foundation · 2 min
What you need to know
Should every country see the same products?
No. A market should see only products that are lawful, deliverable, serviceable and commercially offered there, while shared items can remain connected to the global catalog.
How do I hide products in countries where they cannot be sold?
Apply destination eligibility at listing, search, product and checkout layers. Explain unavailability without exposing the item as purchasable through another URL or stale cache.
Should product descriptions differ by market?
They may need different terminology, sizes, instructions, claims, benefits, or compliance statements. Keep objective product facts governed, so localization does not create contradictions.
Should product images differ by market?
Yes, when packaging, included accessories, scale, usage, or cultural context differs. Images must still represent the exact variant and package the customer will receive.
Should product variants differ by country?
They can differ because of voltage, size, packaging, regulation, or demand. Treat each sellable variant as a controlled market offer linked to inventory and fulfillment eligibility.
How should market-specific product availability work?
Combine product-market eligibility with inventory location, channel status and destination rules. Recheck at checkout because market or address can change after browsing.
How should global and local product data stay synchronized?
Maintain global identifiers and core facts, then store approved localized fields and market overrides with ownership, versioning and conflict rules.
A quick store check
Compare the same product in two markets and verify every difference has an owner and does not alter shared facts accidentally.
Foundation · 2 min
Frequently asked questions
Should hidden products disappear from old links?
The page may explain market unavailability, but it must not allow purchase.
Can a market override change the global SKU?
Avoid changing stable identity; model a true local variant when the sellable item differs.