Foundation · 2 min
What you need to know
What is a welcome automation?
A welcome automation introduces the brand and next useful step after a permitted signup or account event.
What is an abandoned-cart automation?
An abandoned-cart automation follows up when an identified shopper leaves eligible items in a cart without completing purchase.
What is an abandoned-browse automation?
An abandoned-browse automation follows meaningful product interest that did not become a cart or order, subject to identification and marketing permission.
What is a post-purchase automation?
A post-purchase automation sends useful messages based on order, delivery and product-use events after a sale.
What is a review-request automation?
A review-request automation asks for honest feedback after the customer has had a fair chance to receive and evaluate the product.
What is a replenishment automation?
A replenishment automation estimates when a consumable product may need replacement and sends a permitted reminder.
What is a win-back automation?
A win-back automation contacts customers after a meaningful period of inactivity to learn or encourage renewed engagement.
What is a customer-anniversary automation?
A customer-anniversary automation recognizes a relevant date such as first purchase or program membership, provided the message is permitted and useful.
Which automation should an ecommerce store build first?
Build the flow that solves the clearest customer problem with trustworthy data and enough volume to measure. For many new stores, a basic welcome or post-purchase flow is safer than a complex predictive campaign.
A quick store check
Rank proposed automations by customer value, event reliability, consent, volume, and ability to measure the result.
Foundation · 2 min
Frequently asked questions
Do I need every common automation flow?
No. Build only flows supported by customer need, reliable events, permission and measurable value.
Can two flows use the same event?
Yes, but precedence and suppression rules must prevent duplicate or contradictory messages.