Foundation · 2 min
What you need to know
Which card types should a store accept?
Most stores start with major card networks such as Visa and Mastercard. American Express and regional networks may be worth adding depending on the customer base. Each network has its own fee structure and acceptance requirements that vary by country.
Should digital wallets be offered?
Digital wallets such as Apple Pay and Google Pay let customers pay with saved credentials on supported devices. They can reduce checkout friction on mobile. Availability depends on the gateway integration and the customer’s device and browser.
What about buy now, pay later?
Buy-now-pay-later options spread the cost across instalments. They can increase average order value for higher-priced items. Each provider has its own approval process, fee structure and customer eligibility requirements. Verify that the option is permitted in each market you serve.
How do payment methods differ by country?
Some payment methods are specific to a region or country. iDEAL is common in the Netherlands; Boleto is used in Brazil. If a significant portion of customers are from a specific country, check which methods they expect before assuming card acceptance is sufficient.
How many methods should a store offer?
Offer the methods your customers actually use. Each integration must be tested, monitored and maintained. A poorly tested method creates a worse experience than not offering it at all.
Foundation · 2 min
Frequently asked questions
Does offering more payment methods always increase conversion?
Not automatically. Offering a method that a significant number of customers prefer can reduce drop-off. But adding methods that are irrelevant to your audience adds complexity without benefit. Check your analytics for where customers abandon and which methods are requested.
How do I know which methods my customers prefer?
Review the countries and devices in your order data. Survey returning customers. Check support messages for declined payment complaints. Test new methods with a subset of traffic before full rollout.