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Sorting Ecommerce Products

Filtering removes products that do not meet a choice; sorting changes the order of the remaining products. Offer a few understandable sort options and explain what the default order means.

About this path

Level
Intermediate
Reading time
About 4 minutes
Sections
3
Account needed
No

Written for store owners, builders, and designers refining high-performance ecommerce stores.

Foundation · 2 min

What you need to know

Which sort choices help?

You might offer “Featured,” “Price: low to high,” “Price: high to low” and “Newest,” if each is accurate. “Best selling” should reflect a defined period and real orders, not a hidden manual preference.

Featured can be a merchant-chosen order that balances relevance, stock and promotion. You can move a seasonal product forward while keeping exact search results relevant. Label the choice honestly.

How should stock and ratings affect sorting?

A sold-out product can remain visible with its status, while in-stock alternatives may be placed sooner on a broad browse list. Rating order is less helpful when many items have no reviews or one review; avoid presenting such results as a reliable quality comparison.

A simple check to try

Use each sorting choice after applying a filter. Confirm that products remain filtered and that the order changes for the stated reason.

Foundation · 2 min

Frequently asked questions

What is a sensible default?

Choose the order that helps the shopper find relevant available items for that page, then check clicks and purchases rather than assuming one sort fits every category.

Where are sorting choices configured?

Check the current category settings and document what the default order means before changing it.

Ready for the next stage?

Continue through the Academy sequence to apply advanced optimization and scaling techniques.

Start Advanced techniques