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Migrating Reviews and User-Generated Content

A practical guide to migrating reviews and user-generated content, including scope, transfer checks, launch evidence and recovery planning.

About this path

Level
Intermediate
Reading time
About 4 minutes
Sections
3
Account needed
No

Written for store owners, builders, and designers refining high-performance ecommerce stores.

Foundation · 2 min

What you need to know

Can product reviews be migrated?

Reviews can move when the source permits export, the destination supports import, and the merchant has the right to republish the content. Preserve attribution and moderation state rather than presenting imported reviews as newly collected.

How should reviews be mapped to products?

Map each review through a stable product or variant identifier, not a title alone. Create an exception report for reviews whose original product was merged, discontinued, or cannot be matched.

How should review dates and ratings be preserved?

Transfer the original rating, submission date, publication state and verified-purchase evidence without rewriting them. Validate rating scales when the two systems use different formats.

How should customer photos and videos be migrated?

Move customer media only when usage rights and platform support allow it. Keep the review relationship, file type, moderation state, captions and accessibility information intact.

How do I validate review counts after migration?

Compare total and published review counts by product, then recalculate rating distributions and averages from the imported records. Sample products with zero, many and moderated reviews.

A quick store check

Compare review counts and rating distributions for one high-volume product, then inspect several rendered reviews and media attachments.

Foundation · 2 min

Frequently asked questions

Can reviews be imported without their dates?

That can mislead shoppers. Preserve original dates and attribution when the source rights and destination support allow migration.

Should rejected reviews become published?

No. Preserve moderation state and review any state that cannot be mapped safely.

Ready for the next stage?

Continue through the Academy sequence to apply advanced optimization and scaling techniques.

Start Advanced techniques