Foundation · 2 min
What you need to know
Marketing consent vs cookie consent: what’s the difference?
Marketing consent covers promotional communication through a channel; cookie consent covers storing or accessing device information and related tracking. One does not automatically satisfy the other.
Can checkout consent automatically become marketing consent?
No. Accepting order terms or providing contact details for fulfillment should not silently create promotional permission. Collect marketing choice separately where required.
Should email and SMS consent be stored separately?
Yes. Email and SMS have different channels, risks and rules, so store separate status, source, time, notice, and opt-out records.
How should marketing opt-outs be recorded?
Record the channel, identifier, time, source and scope of the opt-out in a protected suppression record that prevents accidental re-import or resubscription.
What happens when a customer unsubscribes?
Stop future marketing for the selected channel and scope promptly, confirm the change appropriately and retain the minimum suppression evidence needed to honor it.
Should transactional messages continue after marketing opt-out?
Yes, necessary order, security, delivery and account messages may continue when they are genuinely transactional and not disguised marketing.
A quick store check
Test email and SMS opt-in and opt-out separately and verify suppression prevents later campaign re-entry.
Foundation · 2 min
Frequently asked questions
Can an unsubscribe link require account login?
Avoid unnecessary barriers; verify only what is needed to apply the opt-out safely.
Can service emails contain promotional banners after opt-out?
Keep necessary transactional messages focused so marketing is not delivered through a claimed service exception.