Foundation · 2 min
What you need to know
What should an ecommerce dashboard contain?
A dashboard should contain a focused KPI summary, targets or comparison context, diagnostic drivers, data freshness and clear ownership. Every displayed measure should support a recurring decision.
What should a daily ecommerce dashboard show?
A daily dashboard should emphasize operational exceptions: order and payment failures, tracking outages, inventory or fulfillment incidents, unusual revenue movement and incomplete-data warnings. Avoid overreacting to normal noise.
What should a weekly ecommerce review include?
A weekly review should cover traffic quality, funnel steps, product and search performance, orders, net sales, contribution, returns and notable tests. Assign actions with owners and due dates.
What should a monthly ecommerce report include?
A monthly report should reconcile revenue and profit, compare mature cohorts, review acquisition economics, retention, returns, fulfillment and completed experiments, and explain material changes against suitable periods.
Should executives and operators use the same dashboard?
No. Executives need a concise view of goals, economics and risks; operators need detailed queues and diagnostic segments. Both should use the same definitions and reconciled source data.
How do I avoid dashboards with too many metrics?
Start with the decisions and audience, limit the primary scorecard, and move supporting measures into drill-downs. Remove metrics that lack an owner, threshold or action.
A quick store check
For each dashboard item, record its owner, update frequency, definition, threshold and next action.
Foundation · 2 min
Frequently asked questions
Should a dashboard explain why a number changed?
The dashboard should make diagnosis easy, but the explanation belongs in an annotated review supported by segment detail.
Does every employee need the executive dashboard?
No. Give people the view needed for their decisions while preserving shared metric definitions.