Foundation · 2 min
What you need to know
What is cart abandonment?
Cart abandonment measures shoppers who add a product but do not start checkout. A high rate may point to cost concerns, delivery questions or an unclear path from cart to checkout.
What is checkout abandonment?
Checkout abandonment measures shoppers who begin the checkout process but do not place an order. This points to problems within the checkout steps themselves: forms, payment options, error messages or unexpected costs.
Why track both separately?
A store-wide abandonment number combines two different problems. A visitor who never opens the cart is different from one who enters payment details and stops. Separate rates help focus improvement efforts.
A quick store check
Compare cart abandonment and checkout abandonment using the same date range and definitions. Find the step with the highest drop and investigate that step first.
Foundation · 2 min
Frequently asked questions
Does a high abandonment rate mean the price is wrong?
Not necessarily. Price, delivery cost, trust, payment options and checkout usability each contribute. Identify the step first, then look for the cause within that step.
Where do I find these rates?
Use current analytics documentation and confirm that cart and checkout events use consistent definitions before comparing periods.