# Trust and Clear Store Policies

> A shopper who cannot find contact details, a return policy or a security statement has no way to assess risk before buying. Missing or vague information creates doubt that a discount alone will not resolve.

- Type: Merchant guide
- Level: Intermediate
- Reading time: About 4 minutes
- Audience: Written for store owners, builders, and designers refining high-performance ecommerce stores.
- Last updated: 2026-11-04
- Canonical page: https://academy.getzenbasket.com/merchant-questions/trust-and-clear-store-policies/
- Part of: [Merchant Questions](https://academy.getzenbasket.com/merchant-questions/) on ZenBasket Academy

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## What you need to know

### What should the store show?

A working contact method, a clear return and refund policy, and an accurate statement about how payment is handled are the minimum. Each should be easy to find from any page.

### Should trust badges be used?

Only display a badge for a service that is actually in use. A security logo for a service the store does not use misleads shoppers and may violate the provider's terms.

### Where should policies go?

Link to the full policy from the footer and from pages where the decision is made, such as the cart and product page. A shopper should not have to search for return conditions.

### What to check in your store

Open the store as a new visitor and try to find the contact method, return policy and payment security statement. Record how many clicks each takes and whether the information is accurate.

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## Frequently asked questions

### Can an About page help?

Yes, when it names real people, a location or a verifiable story. A generic About page with no specific details adds little; one that answers "who am I buying from?" builds confidence.

### Where do I publish store policies?

Use the ZenBasket pages and footer settings to add and link policy pages, then confirm the links appear correctly on the published store.

## Related articles

- **Customer Reviews and Photos**
- **Ecommerce Prices and Total Cost**
- [ZenBasket Build Guide](https://help.getzenbasket.com/zenbasket-builder/)