# Internal Links for Ecommerce SEO > Link your “Candles” page to each candle buyers can purchase. If you write a guide about caring for candles, link it to a relevant product or product group. These links give shoppers and search engines a path to the page; a product with no links pointing to it can be missed. - Type: Merchant guide - Level: Intermediate - Reading time: About 4 minutes - Audience: Written for store owners, builders, and designers refining high-performance ecommerce stores. - Last updated: 2026-11-04 - Canonical page: https://academy.getzenbasket.com/merchant-questions/internal-links-for-ecommerce-seo/ - Part of: [Merchant Questions](https://academy.getzenbasket.com/merchant-questions/) on ZenBasket Academy --- ## What you need to know ### Where should product links appear? Put each product under its category and also show it in “Gift Sets” if it belongs there. Check that someone can find a product by clicking through your store rather than needing the exact URL. Use link text that says what the destination is. The product’s name helps more than a page full of identical “Click here” links. ### What is an orphan page? An orphan page is a page with no useful internal links leading to it. You may publish a new product page but forget to add it to its category. The page exists, yet a shopper navigating the store cannot reach it. Check every product in your product list against its category page. If a new product is missing there, add a path buyers can click. A site crawl or an export can help find product URLs that have no incoming links. ### Do breadcrumbs help? Breadcrumbs are the small links showing where a buyer is, such as **Home → Category → Product name**. They give buyers a way back and can reinforce the store’s page structure. They should point to real, useful pages rather than decorative text. ### Should related products and blog posts link to products? Yes, when the connection helps the reader. You can link a product to another option as an alternative or a care kit as a complement. A guide to choosing a gift can link to the gift category and a few fitting items. Do not insert product links into unrelated paragraphs just to increase the link count. Update links when a product is removed, or a URL changes. --- ## Frequently asked questions ### Does a sitemap replace internal links? No. A sitemap helps search engines learn about URLs, while internal links give shoppers and crawlers paths through the store. ### How many links should be on a product page? Use the links a buyer needs. There is no universal count; relevance and clarity matter more than filling the page with recommendations. ## Related articles - **Ecommerce Site Structure, URLs and Redirects** - **How to Improve Ecommerce Category Page SEO** - **Ecommerce SEO Audit and Traffic Troubleshooting** - [ZenBasket Build Guide](https://help.getzenbasket.com/zenbasket-builder/)