# How to Choose Product Images and Videos > Show the product from the angles that help a buyer choose. Add a close photo of important details and one that shows its size or use. Check that the gallery works on a phone and that each image matches the exact product version shown. - Type: Merchant guide - Level: Intermediate - Reading time: About 5 minutes - Audience: Written for store owners, builders, and designers refining high-performance ecommerce stores. - Last updated: 2026-11-04 - Canonical page: https://academy.getzenbasket.com/merchant-questions/how-to-choose-product-images-and-videos/ - Part of: [Merchant Questions](https://academy.getzenbasket.com/merchant-questions/) on ZenBasket Academy --- ## What you need to know ### How many images do you need? There is no fixed number. Ask what someone would check if they held the product. Photograph the product, its label or key details, and how large it looks in context. A simple product may need fewer views than a piece of furniture that must fit a room. Ask a new shopper what they still need to see. If they cannot tell the product’s size, add a useful scale photo rather than another decorative close-up. ### Which kind of photos help? Start with a clean view of the item itself. Add other angles, details, packaging, and a realistic use scene when they help. Make the first image easy to recognize on a product card; a later image can show the product in context for scale. Keep colors and options honest. If the buyer selects a blue version, do not leave the red version as the only visible image. ### What size and shape should the files be? Use a photo sharp enough to read the label but check whether the page becomes slow to open on a phone. There is no single pixel size for every theme or screen. Check your store’s image requirements and preview how the photo crops on both the product page and the product card. Square, portrait and landscape can all work. Choose a consistent presentation for product grids, then check that cropping does not cut off the product or its label. ### Should buyers be able to zoom? Zoom helps when a buyer needs to inspect texture, a label, or a small detail. Test whether zoom reveals a genuinely sharper photo. An enlarged blurry image does not help. On a phone, make it obvious how to move through photos and return to the product choices. Test taps and swipes on a real device. ### Do you need a product video? Use video when movement answers a buyer question. If you later offer a product that needs demonstration, such as a refill that must fit into a container, a short video could show how it works. You do not need a video of every product rotating if photos already answer the buyer’s questions. Add a useful written description as well. Buyers who cannot or do not play the video still need the product facts. --- ## Frequently asked questions ### Why aren't my product photos helping sales? They may be attractive but leave out size, material, color, or how the product is used. Ask a buyer what they cannot tell from the images and fill that gap. ### Should all product photos have the same background? A consistent first photo makes a product grid easier to scan. Supporting photos can show the item in real use when that helps a buyer decide. ## Related articles - **What Makes a Good Ecommerce Product Page?** - **How to Design Ecommerce Product Cards** - **How to Show Product Options and Variants** - [ZenBasket Build Guide](https://help.getzenbasket.com/zenbasket-builder/)