# How Should I Explain My Store and Policies Clearly? > An About page can name the business, explain its products and give a real contact route. Shipping, returns, and warranty pages should answer the conditions a buyer will actually face, using the same terms throughout the store. - Type: Merchant guide - Level: Intermediate - Reading time: About 4 minutes - Audience: Written for store owners, builders, and designers refining high-performance ecommerce stores. - Last updated: 2026-11-04 - Canonical page: https://academy.getzenbasket.com/merchant-questions/how-should-i-explain-my-store-and-policies-clearly/ - Part of: [Merchant Questions](https://academy.getzenbasket.com/merchant-questions/) on ZenBasket Academy --- ## What you need to know ### What could you write? A plain statement of what the business is and what it makes or sells, such as “We make small-batch goods and sell them online,” identifies the business and product. Your shipping page says where orders can be delivered and when a buyer will see the delivery estimate; your return page explains the steps and exclusions that apply to your actual policy. ### How should warranty information appear? Say whether a warranty is offered, who provides it, what it covers, how long it lasts, and how to request help, if applicable. Do not imply that every product has a warranty. ### Why does consistency matter? If the product page promises one return period and the policy page says another, a buyer cannot tell which applies. Correct the source policy and every place it appears. ### Where should these details appear? Put the business story and contact route on an About or Contact page. Place delivery and return information where it affects the buying decision and link to the full policy before checkout. Use the same business name and policy terms across the storefront, order messages, and external profiles. If a policy changes, update every place where customers rely on it. ### What creates business-identity confusion? Different spellings of the store name, outdated phone numbers and policies that conflict across pages make it hard to know which information is current. A marketplace profile can also outlive the policy on the main store. Keep a list of public business profiles and policy locations. When a contact detail or term changes, update the list and verify each public page. --- ## Frequently asked questions ### What belongs on an About page? Name the business, explain what it sells, and provide a real way to contact it. Add claims only when you can support them. ### Can policy text stay only in checkout? Buyers should be able to find important delivery, return, and warranty terms before they commit to an order. ## Related articles - **How Do I Keep Ecommerce Content Accurate?** - **How Do I Make Product Information Clear to AI Systems?** - [ZenBasket Build Guide](https://help.getzenbasket.com/zenbasket-builder/)