# Ecommerce Product Recommendations

> Recommend products that fit what the shopper is viewing or buying. Begin with clear, hand-checked relationships and use behavioral data only when it improves the suggestions.

- Type: Merchant guide
- Level: Intermediate
- Reading time: About 4 minutes
- Audience: Written for store owners, builders, and designers refining high-performance ecommerce stores.
- Last updated: 2026-11-04
- Canonical page: https://academy.getzenbasket.com/merchant-questions/ecommerce-product-recommendations/
- Part of: [Merchant Questions](https://academy.getzenbasket.com/merchant-questions/) on ZenBasket Academy

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## What you need to know

### Where should suggestions appear?

On a product page, you can show another product with similar characteristics, or an accessory proven to fit the selected item. In the cart, you can offer a compatible gift bag. Each location needs a reason the shopper can recognize.

### What if a visitor is new?

Show relevant best sellers, related categories or merchant-picked complements instead of pretending to know personal preferences. A new shopper viewing a product can see other similar options without a personal history.

### What should be excluded?

Remove unrelated accessories, products unavailable for purchase when that matters, and duplicates of the item already in the cart. Consider price and compatibility, but do not assume every buyer wants only products in one price band.

### A simple check to try

Open a product, cart, and empty search page. Check whether each recommendation is available, relevant, and clearly separate from the main choice.

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## Frequently asked questions

### How many products should appear?

Use a small set that is easy to scan on the available screen. Inspect the actual suggestions and their clicks instead of following a fixed number.

### Where are product recommendations configured?

Use the current recommendations guide and test each placement with available products before publishing it.

## Related articles

- **Ecommerce Personalization**
- **Category Page Product Ranking**
- [ZenBasket Build Guide](https://help.getzenbasket.com/zenbasket-builder/)