# Customer Reviews and Photos > Genuine customer reviews and photos help shoppers understand what they are buying from people who have already bought it. Reviews are most useful when they are specific, current and easy to find. - Type: Merchant guide - Level: Intermediate - Reading time: About 4 minutes - Audience: Written for store owners, builders, and designers refining high-performance ecommerce stores. - Last updated: 2026-11-04 - Canonical page: https://academy.getzenbasket.com/merchant-questions/customer-reviews-and-photos/ - Part of: [Merchant Questions](https://academy.getzenbasket.com/merchant-questions/) on ZenBasket Academy --- ## What you need to know ### Reviews versus testimonials? A review is submitted by a verified buyer through a system that confirms the purchase. A testimonial is a quote selected by the store. Both can help, but only a verified review carries the weight of independent evidence. ### Where should they appear? Place reviews on product pages near the buying decision. A summary rating near the product name and full reviews below the description let shoppers check quickly or read in detail. ### What about negative reviews and photos? A mix of ratings is more credible than a perfect score. A negative review handled with a clear, helpful response demonstrates customer service. Remove only reviews that violate platform policy, not ones that criticise the product. ### What to check in your store Confirm that reviews on a published product page come from verified buyers. Check that a customer can submit a review without creating an account if your platform supports it. --- ## Frequently asked questions ### How many reviews do I need? A small number of specific, genuine reviews is more useful than none. Prioritise collecting reviews on your best-selling products first and make the submission process as simple as possible. ### Where are reviews configured? Use the verified ZenBasket reviews settings and test the submission and display flow on a published product page before sending review requests to customers. ## Related articles - **Trust and Clear Store Policies** - **Product Pages That Help Shoppers Decide** - [ZenBasket Build Guide](https://help.getzenbasket.com/zenbasket-builder/)