# Core Ecommerce Marketing Automation Flows > The most common automation flows each serve a different moment in the customer lifecycle. Welcome flows introduce the brand after signup; cart and browse flows follow up on product interest; post-purchase flows support the new owner; review flows gather feedback at the right time; replenishment flows prompt reorder; win-back flows re-engage dormant customers. - Type: Merchant guide - Level: Intermediate - Reading time: About 6 minutes - Audience: Written for store owners, builders, and designers refining high-performance ecommerce stores. - Last updated: 2026-11-04 - Canonical page: https://academy.getzenbasket.com/merchant-questions/core-ecommerce-marketing-automation-flows/ - Part of: [Merchant Questions](https://academy.getzenbasket.com/merchant-questions/) on ZenBasket Academy --- ## What you need to know ### What is a welcome automation? A welcome automation introduces the brand and next useful step after a permitted signup or account event. ### What is an abandoned-cart automation? An abandoned-cart automation follows up when an identified shopper leaves eligible items in a cart without completing purchase. ### What is an abandoned-browse automation? An abandoned-browse automation follows meaningful product interest that did not become a cart or order, subject to identification and marketing permission. ### What is a post-purchase automation? A post-purchase automation sends useful messages based on order, delivery and product-use events after a sale. ### What is a review-request automation? A review-request automation asks for honest feedback after the customer has had a fair chance to receive and evaluate the product. ### What is a replenishment automation? A replenishment automation estimates when a consumable product may need replacement and sends a permitted reminder. ### What is a win-back automation? A win-back automation contacts customers after a meaningful period of inactivity to learn or encourage renewed engagement. ### What is a customer-anniversary automation? A customer-anniversary automation recognizes a relevant date such as first purchase or program membership, provided the message is permitted and useful. ### Which automation should an ecommerce store build first? Build the flow that solves the clearest customer problem with trustworthy data and enough volume to measure. For many new stores, a basic welcome or post-purchase flow is safer than a complex predictive campaign. ### A quick store check Rank proposed automations by customer value, event reliability, consent, volume, and ability to measure the result. --- ## Frequently asked questions ### Do I need every common automation flow? No. Build only flows supported by customer need, reliable events, permission and measurable value. ### Can two flows use the same event? Yes, but precedence and suppression rules must prevent duplicate or contradictory messages. --- ## Related learning path - **Ecommerce Marketing Automation Basics** - **Ecommerce Browse-Abandonment Marketing** - [ZenBasket Build Guide](https://help.getzenbasket.com/zenbasket-builder/)